Best Book Promotion Services Real Success Story Podcast
In this podcast, we’re talking with Corporate Attorney Len Garza, Founder of Garza Law, who was interviewed by Forbes, Inc. Magazine, Fox News, Entrepreneur Magazine, and more. He signed up through our book promotion services for radio talk shows. He appeared as a guest on more than 975 radio stations. His radio campaign included national coverage which helped him blanket the country. Len was heard in major cities such as Philadelphia, Houston, Boston, Denver, Seattle, Miami, Phoenix, San Diego and Tampa.
“New Clients Called Me! I LOVED My ROI & Increased Visibility!
Annie Jennings PR Publicist
In his real book promotion story, Len told us, “I signed up for the media training (that comes with their radio campaign at no additional charge) which is excellent because even though I had some experience dealing with a PR agency before I had not gone through any training and was just feeling my way around there and I thought ‘GREAT, I am going to get actually trained on how to do this and how to make these appearances.’ Being in the media is very different, even for me, as a lawyer used to standing up in court and making presentations of all kinds, this type of PR speaking (being a guest on a radio talk show) can be very different.
Work with a top author promotion publicity firm
I was looking for a team that knew what the media is looking for and Annie’s team is exactly that. The key with Annie’s publicists is that they all have deep experience in PR and relationships with a lot of top outlets around the country. They know what these outlets want to hear as well as what they don’t. Air time is precious. You need to be able to provide maximum value to these stations’ audiences in a short period of time. Annie’s team is great in preparing you and helping you deliver the best you can on these appearances.
What’s different about #AnnieJenningsPR publicity?
There are different financial arrangements with various publicity firms. With Annie’s PR firm, one of the biggest things is her performance guarantee. And the guarantee that you are on top radio talk show stations.
Some PR firms that I have worked with in the past have you on a retainer model where you pay the same amount every month. The reach or brand of the media outlet does not come into consideration. It does not matter if you are appearing on a top radio station which can be very few and far between, if not nonexistent, with a retainer firm. Or maybe you could be on a free podcast that’s on in the middle of the night halfway around the world that no one listens to.
That is not the type of media engagements that Annie’s team sets up. They set you up for real big brand media engagements where you can actually get your name out there and get publicity.
Not only do they do that, but they do it with the performance guarantee.
Radio campaign
Get real big brand radio talk show media, big brand online media, get your name out, get publicity on big brand name TV shows!
What that says to me is really just the competence and credibility that Annie and her team have in their ability, their skills and their experience to be able to deliver.
There are very few businesses, very few companies around these days that I think, in PR and outside of PR, that really have that confidence to be able to deliver. Annie’s team does and they do that in spades.
Major media bookings
Getting your name out, brand expansion, how did that aspect work out for you
The big brand media has given me so much buzz and credibility. I have been able to leverage the media assets that I have received from Annie’s appearances.
In my area of expertise, there are thousands, tens of thousands of other business attorneys out there, so I am always thinking about how I can distinguish myself.
You can’t do that with just any media outlet. #AnnieJenningsPR books you on the big brand media people recognize.
Thanks to Annie’s team, I was able to stand out from the crowd by getting placed on media outlets that people actually recognize like a Forbes, like an Inc. magazine or Entrepreneur, and radio stations, regional and national.
Once you have that, there is credibility. You get that credibility with the audience. Now, you are starting to form that relationship with your audience. And that has led to phone calls after the interviews or extra views on my other social media sites such as LinkedIn and Instagram – more attention there.
I have seen my metrics spike after I have been on these media outlets. This is concrete proof that you can see. My media bookings have raised my visibility. This increased visibility has ended up in actual signed business and clients choosing me to help them out, which is great.
Lots of ROI!
Not only from a visibility standpoint, but all of the big brand media also led to an ROI, we call it in business, the return on investment. It’s been really exciting to watch that.
Did #AnnieJenningsPR exceed your publicity expectations?
The program has exceeded my expectations because of what I have heard from other PR firms – we can help you but we can’t guarantee media appearances. They can’t guarantee that media outlets will want to pick you.
As an attorney, I understand that publicists cannot guarantee media placements or guarantee new clients but that is exactly what happened with Annie Jennings PR.
As a matter of fact, even though they were not guaranteed, both of those things happened by working with Annie and her team. I have increased my visibility greatly within my own network.
Also, that network has grown because I am being seen as an authority with increased credibility by getting placed in these big brand, recognized media outlets.
This has led to more of my contacts referring business to me because I am top of mind with them. And not just top of mind, as they know other business attorneys, but it helps me stand out and distinguish myself from those other business attorneys they might know.
Annie Jennings PR
As far as choosing Annie, I was on LinkedIn and did a search for PR. I was looking for someone who could actually deliver honestly. I came upon Annie. I did some research on Annie and went to her website. Immediately you can see the quality of the work, all of the media outlets she has booked, the testimonials and all the glowing things that everyone says about her. This sent a strong impression. I really wanted to talk to Annie and learn more. I was able to reach Annie on the phone.
Annie is very enthusiastic and very passionate about PR and her work.
Annie Jennings PR is in high demand and always has a waiting list. I was very happy that I was able to get in and work with them. The results really paid off in more ways than one. It was definitely worth the wait and I was very happy to get in.
Annie adds that, “our business model reflects the belief that all clients have potential. We have developed a strategy to land media bookings for the client. This strategy is a result of our tremendous experience and dedication to the success of others.”
To learn more about Len Garza, please visit www.lgarzalaw.com
Best Book Promotion Services