Authors are flocking to print on demand publishing and other non-traditional methods of publishing their book.
With this growth of authors hitting the scene, so do a myriad of ways to promote a book. With so many choices available to them, how do author choose the right book marketing and book promotion strategy for them.
National publicity expert, Annie Jennings PR, whose national PR firm has worked with thousands of book authors, shares 3 ways to tell if you like your book marketing strategy.
Here are the tell tale signs that you are on the right book marketing track:
1. BOOK MARKETING TIP #1: You are adding value to your life rather than stress. Here’s the rule of thumb, if it feels good, do it. If the plan you are in or considering feels too heavy, too expensive or creates stress just thinking about it, you are in the wrong plan. Authors should create a publicity plan that simply feels good to them. If you are way in over your head financially, the publicity will be a burden. Just keep it simple, keep it within your budget and keep it meaningful to you.
2. BOOK MARKETING TIP #2: You know that book promotion is a marathon and not a sprint. That’s right, look at book promotion and book marketing as an outreach strategy that will take place over a longer period of time, such as a year or even more. There are only a few really great media hits that you can get that generate a substantial number of book sales and these opportunities may not be available to many of the hundreds of thousands of authors each year. So think about book marketing as a longer process that includes book parties, book signings at your local book store, speaking events and holding workshops. These are events that contribute to sales but allow you to experience the pleasure of getting your message out into the world.
3. BOOK MARKETING TIP #3: You are not worried about book sales. Excessive worry about book sales takes the fun out of the fact that you wrote a book and now is your chance to see your book’s message that is your message, come alive in the world. Worrying about book sales is crippling to the fun you could be having knowing that you are living your dream, sharing your message and helping others.