#PublicityMarketingStrategy
Are you a new #author who wants to learn more about #bookmarketing and #bookpromotionstrategy?
National book marketing expert #Publicist, Annie Jennings, answers your most needed to know book marketing questions especially which #bookmarketingmistakes to avoid.
Here is good book marketing strategy rule: Avoid fake PR
What’s that?
One way to get tons of fake publicity is by hiring a company that promises exposure in all the big brand online media for basically a drop of a dime. “They” promise you that your press release will be distributed to thousands of media sources. That’s just one of the tricks. These days with the click of a button a person or firm can send out a broadcast email or email blast to hundreds or thousands of media contacts. OK so they did that for you but most of these press releases sent out in his haphazard fashion do not lead to media coverage.
Do don’t waste your book marketing investment on media outreach strategies using this gimmick. Anyone seeing media exposure should work with tried and true, trusted media firms with a rich history of media booking success such as #AnnieJenningsPR that provide you with secured media placements at actually air or print. These are media assets. #MediaAssets are powerful and can lead to your unparalleled success.
Want to know some other book marketing mistakes?
Book Marketing Mistake – Trying to be your own media publicity
Expecting to be your own publicist. It’s just a lot of hard work and book marketing for yourself takes a lot of time. And it’s not easy these days to get in the door of media outlets without being a professional publicity firm. A media publicist spends years building up deep and truest relationships with the media that would be next to impossible for you to do quickly. Established media publicists have a proven track record of success and they know how to write a media worthy press release to capture the media’s attention.
What #BookMarketingStrategies can an author do for themselves?
Authors can schedule workshops, lectures, book signings, hold book parties and events. They can go to networking events, make friends and influence people. They can give out their business card with name of their book discreetly printed on the card. Authors can post high quality and useful content on all of their social media, use all of the new featured of social media, and link back to their book in their description as well.
Book Marketing Mistake – Not having a quick and enticing summary of what the readers will learn by reading your book.
Not knowing why anyone would want to buy your book. Readers will ask what your book is about and you answer will either entice them into knowing more or be the decision maker the book is just not for them.
Not knowing why your book is valuable to your reader is a critical mistake that authors must now make. Authors should study their book for the key takeaways from their book to set them apart from the other authors in their genre.
For a buyer to purchase your book, they have to know what is in it for them – “why” is it worth buying. If you think readers should buy your book just because it exists then you are headed for a dead end. It’s just not happening out there in the real world. Book sales are not taking place by magic. They are taking place by targeting the right buyers at the right time with a high quality product that helps in a way they want to be helped.
Readers want value. They want knowledge and insight they don’t already have. They want your intellectual observations about the topic of the book.
For the authors who want more #bookmarketingservices and #publicitystategy, the #FamousPRFirm Annie Jennings PR NYC area website at https://www.anniejenningspr.com
Annie Jennings PR provides book marketing, book promotion and publicity services offering the #1 most powerful radio talk show campaign that includes a guarantee of performance and unlimited author media training. TV bookings, online and print media placements are offered under her highly-acclaimed #PerformancePublicityCampaign Strategy.
PublicRelations #BookPR #AuthorPublicity #PersonalBranding #PRinBusiness #PublicityCampaigns #SelfPublishedAuthorPR #BookMarketingCompany #BookPublicityFirm #AnnieJenningsPR
